Hockey Wealth

NIL for Hockey Players: Contracts, Taxes & Cross-Border Rules Explained

Name, Image, and Likeness (NIL) opportunities have changed the game for student-athletes across the NCAA. For hockey players—especially those moving between U.S. and Canadian leagues—the stakes are even higher. NIL deals can open doors to meaningful income, but without the right plan, they can also create unexpected tax, compliance, and visa complications.

At Hockey Wealth Group, we’ve seen firsthand how quickly NIL is evolving. Here’s what every hockey player (and family) should know before signing their first NIL agreement.

Why NIL in Hockey Is Different

Football and basketball have dominated NIL headlines, but hockey’s landscape is unique:

  • Cross-border challenges: Many hockey athletes are Canadian or international, meaning U.S. visa restrictions and Canadian tax rules can impact NIL earnings.
  • League transitions: With NCAA eligibility changes for CHL players effective in August 2025, more players will move between leagues—raising new questions about where income is earned and how it’s reported.
  • Shifting NCAA rules: The NCAA continues to refine its NIL framework, including disclosure requirements and standardization of contracts. Policies are still in motion, which means today’s deal terms may look very different next year.

“NIL moves fast—your plan should move first.”

NIL Checklist for Hockey Players

Before signing an NIL deal, make sure you’ve addressed these key areas:

  1. Understand Your Tax Obligations
  • Most NIL income is treated as self-employment income. That means you may owe federal, state, and self-employment tax (15.3%) once you earn $400 or more.
  • Free gear, meals, or services can be taxable, not just cash payments.
  • Many athletes should consider setting aside 30–40% of NIL earnings for taxes.

Pro tip: Keep a separate bank account and track every receipt. Even basic spreadsheets help when it’s time to file.

  1. Watch Federal, State and School Rules
  • Some states have NIL laws that go beyond NCAA guidance.
  • The NCAA has adopted national disclosure rules, meaning your deals will be visible in a central database.
  • Schools may require pre-approval for deals, especially around logo use or conflicting sponsors.
  1. Protect Yourself in Contracts
  • Deliverables: Be clear on what you owe—posts, appearances, content.
  • Usage rights: Negotiate time-limited image use, not perpetual rights.
  • Exclusivity: Avoid giving up whole categories (like equipment or nutrition) that may be valuable later.
  • Termination: Make sure “morals clauses” are fair and allow for a cure period.
  1. Plan for Cross-Border Complications
  • Canadian players on F-1 visas must be careful: most NIL work performed inside the U.S. is considered employment and can conflict with visa rules.
  • Some NIL opportunities can be structured so work is done from Canada or outside the U.S.—but this requires planning.
  • CHL–NCAA eligibility shifts will add another layer of complexity starting in 2025.

Building a Smart NIL Strategy

NIL isn’t just about getting the best deal today—it’s about making sure that deal supports your long-term career path.

  • Cash flow first: Budget for taxes and travel before committing to spending.
  • Brand protection: Register your handles, set personal guidelines, and safeguard image rights.
  • Future goals: Align NIL income with training, degree expenses, or a transition fund for pro hockey.
  • Documentation: Save contracts, approvals, and deliverables in one place—you’ll need them for both compliance and taxes.

How Hockey Wealth Group Helps

We’re not just financial planners—we’re former pro players who understand the unique challenges of life in hockey. Our advisors hold advanced designations like CFA® and CFP®, and we’ve built Hockey Wealth Group to help players succeed on and off the ice.

From reviewing NIL offers and navigating cross-border issues, to building investment and retirement strategies that travel with you through every stage of your career—we help hockey players make confident, informed decisions.

NIL opportunities can be life-changing—if you approach them the right way. Don’t wait until tax season or a compliance issue to get advice.

Book an Introductory Call with Hockey Wealth Group today: https://hockeywealth.com/schedule-a-call/